Best Berkshire Hathaway Pocono Real Estate Deals Near You


Best Berkshire Hathaway Pocono Real Estate Deals Near You

The phrase refers to a selected community of actual property businesses working within the Pocono Mountains area. It denotes a connection to a well-established nationwide model recognized for its status and sources inside the property market. These impartial franchise associates help shoppers in shopping for, promoting, and renting properties inside the outlined geographical space. An instance can be a household looking for a trip house within the Poconos contacting a neighborhood workplace related to this community to seek out appropriate listings.

This affiliation presents benefits to each brokers and shoppers. For brokers, it gives entry to model recognition, advertising instruments, and a wider community of potential patrons and sellers. For shoppers, it suggests a degree of service and experience backed by a revered nationwide firm. Traditionally, affiliations like this have helped native actual property companies compete extra successfully towards bigger nationwide chains whereas sustaining a neighborhood presence and data of the world.

The next sections will discover particular features of actual property transactions within the Pocono area, the forms of properties obtainable, and elements to contemplate when selecting an actual property skilled to help with property endeavors.

1. Market Experience

The Pocono Mountains, a panorama of rolling hills and tranquil lakes, current a singular actual property market. This is not a monolithic entity; as an alternative, it is a mosaic of micro-markets, every with its personal character, demand drivers, and pricing dynamics. The effectiveness of an actual property company, notably one carrying the banner of a nationwide model, hinges on its brokers’ skill to navigate this intricate terrain. Market experience, on this context, will not be merely about possessing common actual property data; it is about having a deep, granular understanding of the precise Pocono area they serve.

Think about a household, relocating from a bustling metropolis, drawn to the promise of a peaceable life within the Poconos. They search a house with acreage, a very good faculty district, and proximity to out of doors actions. An actual property agent missing native market experience would possibly present them properties that, on paper, appear appropriate. Nonetheless, an agent with real market experience would perceive the nuances: which neighborhoods provide the most effective steadiness of privateness and neighborhood, which faculties have the strongest reputations, and which areas are vulnerable to seasonal flooding or highway closures. This deeper data transforms the search from a means of merely viewing homes to one in every of making an knowledgeable, strategic determination. Moreover, contemplate somebody promoting a lakeside cabin. They might be tempted to cost it based mostly on comparable gross sales from a special lake inside the Poconos. A market skilled would know that properties on that explicit lake command a premium because of water readability or boating restrictions, info that may considerably have an effect on the itemizing worth and finally, the sale.

Due to this fact, for any entity working underneath the label of “berkshire hathaway homeservices pocono actual property”, a dedication to cultivating and demonstrating market experience will not be elective, however important. It is the bedrock upon which belief is constructed, and the guiding power that ensures shoppers obtain their actual property objectives inside the distinctive setting of the Pocono Mountains. The worth is not simply within the transaction, however within the peace of thoughts that comes with figuring out one’s choices are grounded in knowledgeable, native data.

2. Native Presence

The nationwide model affiliation presents a sure cachet, but within the realm of actual property, notably inside a geographically various area just like the Poconos, its worth hinges on a concrete basis: native presence. It’s one factor to bear a revered title; it’s fairly one other to embed oneself inside the neighborhood it serves. Contemplate the household migrating from Philadelphia, lured by the promise of quieter, extra reasonably priced dwelling. They encounter the nationwide model, reassured by its status. Nonetheless, it’s the native agent, the one who coaches the son’s little league group or attends the city’s annual farmers market, who really understands their wants. This agent is aware of which neighborhoods boast the strongest sense of neighborhood, which commute routes are manageable, and which native companies provide dependable companies. The model gives a framework; the native presence fills it with significant element.

The absence of a real native presence can rapidly erode the advantages of any nationwide affiliation. An company working primarily from a distant workplace, counting on superficial information or generic advertising supplies, dangers alienating potential shoppers. The Poconos are usually not a homogenous entity; every city, every lake neighborhood, possesses its personal distinct id. The native agent understands these subtleties instinctively. They know {that a} property on Lake Wallenpaupack, famend for its boating alternatives, appeals to a special purchaser than a secluded cabin nestled deep within the woods close to Jim Thorpe. They’ll communicate with authority about native zoning laws, property taxes, and even the standard of the native water provide. This granular data will not be simply acquired; it’s earned by years of immersion in the neighborhood.

Due to this fact, the importance of native presence can’t be overstated when discussing “berkshire hathaway homeservices pocono actual property”. It represents the essential bridge between the ability of a nationwide model and the distinctive wants of particular person shoppers. It’s the agent who understands the nuances of the native market, the neighborhood, and the person wants of their shoppers, who finally determines the success or failure of an actual property transaction. The model gives the promise; the native presence delivers on it, one house, one household, one neighborhood at a time.

3. Property Selection

The Pocono Mountains are usually not outlined by a single kind of dwelling. The area’s enchantment lies in its various panorama, a attribute mirrored within the vary of properties obtainable. This selection is not only a matter of architectural kinds; it displays the varied existence and aspirations of these drawn to the world. For an actual property community similar to “berkshire hathaway homeservices pocono actual property”, the power to successfully symbolize this spectrum of properties is paramount.

  • Lakefront Estates

    Think about a household dreaming of summers spent boating and swimming. Their excellent house is a sprawling lakefront property with a personal dock and panoramic views. Such properties symbolize the head of Pocono dwelling, however in addition they demand a specialised understanding. An agent should admire the nuances of lakefront possession, together with waterfront laws, dock permits, and the influence of water ranges on property values. These are usually not simply homes; they’re investments in a selected life-style, and the stakes are excessive.

  • Secluded Cabins

    Distinction this with the solitary author looking for refuge from town. Their wants are vastly totally different. They want a secluded cabin nestled deep within the woods, a spot of quiet contemplation and inspiration. The agent helping this shopper should perceive the attract of privateness and the significance of things like accessibility, properly and septic programs, and the potential challenges of sustaining a distant property. The worth right here will not be in sq. footage however within the tranquility and isolation the property gives.

  • Ski Chalets

    Contemplate the household of avid skiers, drawn to the area’s famend slopes. For them, a ski chalet, strategically situated close to the mountains, is the best selection. These properties are usually not simply properties; they’re gateways to winter adventures. The agent should be aware of ski resort communities, rental potential, and the influence of snow situations on property values. The property turns into an extension of the slopes themselves, a spot to unwind after a day of carving by the powder.

  • Residential Communities

    Lastly, there are the extra conventional residential communities, providing single-family properties, townhouses, and condominiums. These cater to households looking for a steadiness of affordability, comfort, and neighborhood facilities. The agent representing these properties should perceive the native faculty districts, neighborhood dynamics, and the provision of companies and sources. Whereas much less glamorous than lakefront estates or ski chalets, these properties symbolize the bedrock of the Pocono actual property market.

The capability to showcase, perceive, and successfully market this property selection is what distinguishes a profitable “berkshire hathaway homeservices pocono actual property” affiliate. It isn’t merely about itemizing properties; it is about connecting people with their excellent Pocono life-style, no matter that could be. The problem, and the chance, lies in recognizing the distinctive worth proposition of every property and tailoring the method to match the precise wants and wishes of every shopper.

4. Shopper Service

Within the realm of “berkshire hathaway homeservices pocono actual property,” shopper service transcends mere transactional interactions; it types the very basis upon which lasting relationships and profitable outcomes are constructed. It is the silent promise underpinning each itemizing, each exhibiting, and each negotiation, a dedication to putting the shopper’s wants and aspirations on the forefront of the actual property course of.

  • Customized Consideration

    The story is usually advised of the aged couple, downsizing after a long time of their household house. Overwhelmed by the method, they required an agent who couldn’t solely deal with the complexities of the sale but additionally provide real empathy and understanding. Customized consideration, on this context, meant extra than simply answering questions; it meant patiently guiding them by every step, addressing their considerations with sensitivity, and making certain they felt supported all through your entire journey. This degree of care is a trademark of exemplary shopper service.

  • Proactive Communication

    Contemplate the story of the first-time homebuyer, keen however apprehensive about getting into the market. They wanted an agent who may anticipate their questions, proactively offering updates, explaining jargon, and providing clear, concise steerage. Proactive communication meant conserving them knowledgeable at each stage, from preliminary property searches to the ultimate closing paperwork. It was about empowering them with data and confidence, remodeling a doubtlessly tense expertise into an thrilling and rewarding one. On this enterprise, silence will not be golden; it is typically an indication of neglect.

  • Skilled Negotiation

    The narrative unfolds of the seasoned investor, looking for a primary business property within the Poconos. They required an agent with sharp negotiation abilities, a eager understanding of market traits, and the power to advocate fiercely on their behalf. Skilled negotiation wasn’t nearly securing the bottom worth; it was about crafting a win-win state of affairs, making certain the deal aligned with their long-term funding objectives. Such ability is the cornerstone of defending a shopper’s greatest pursuits.

  • Lengthy-Time period Partnership

    The chronicle tells of the relocating govt who, years after buying a house, turned to the identical agent for steerage on property administration. Lengthy-term partnership signified a dedication past the preliminary transaction. It was about constructing an enduring relationship, providing ongoing assist, and serving as a trusted advisor for all actual property wants. This signifies shopper service as not a transaction however a steady relationship.

These sides of shopper service, personalised consideration, proactive communication, skilled negotiation, and long-term partnership, are usually not merely beliefs; they’re the cornerstones of success for any entity working underneath the banner of “berkshire hathaway homeservices pocono actual property.” They symbolize a dedication to excellence, a dedication to exceeding expectations, and a recognition that the shopper’s satisfaction is the final word measure of feat. It’s these tales, repeated repeatedly, that solidify the model’s status and guarantee its continued success within the aggressive Pocono market.

5. Funding Potential

The attract of the Pocono Mountains extends past scenic vistas and leisure alternatives; it encompasses a tangible funding potential, a prospect meticulously nurtured, or squandered, relying on market acumen. For a model like Berkshire Hathaway HomeServices, associating with the world calls for the power to determine, domesticate, and translate this potential into tangible returns for shoppers. Contemplate the narrative of the younger couple, looking for not only a trip house, however a viable income stream. They had been drawn to a captivating cabin close to a burgeoning ski resort. The promise of rental earnings throughout peak season, mixed with the property’s appreciating worth, solidified their determination. This end result was not unintended; it was the results of an agent adept at recognizing the world’s funding potential, an agent able to showcasing not simply the cabin’s appeal, however its monetary viability.

Conversely, the narrative exists of the retiree who, swayed by idyllic advertising and missing correct steerage, invested in a seemingly engaging property, solely to find restrictive home-owner affiliation guidelines that severely restricted rental alternatives. The property sat vacant for a lot of the 12 months, a continuing drain on sources, a testomony to unrealized potential. The absence of knowledgeable steerage reworked a doubtlessly profitable funding right into a monetary burden. This state of affairs underscores the essential function an actual property skilled performs in precisely assessing and conveying funding potential. The company will need to have understanding of the native market, together with occupancy charges, seasonal fluctuations, and zoning laws, to advise shoppers successfully.

In the end, for “berkshire hathaway homeservices pocono actual property,” the connection to funding potential will not be merely a promoting level; it is a accountability. It calls for a dedication to thorough market evaluation, clear communication, and a dedication to aligning shopper objectives with viable alternatives. The problem lies in balancing the romantic enchantment of the Poconos with the pragmatic realities of actual property funding, making certain that goals are grounded in sound monetary methods, and that potential turns into a tangible actuality.

6. Group Integration

The actual property enterprise, at its core, entails way over simply transactions. It is deeply intertwined with the very cloth of a neighborhood. For a distinguished entity similar to “berkshire hathaway homeservices pocono actual property,” real neighborhood integration is not merely a advertising tactic; it is the bedrock of long-term success and sustainability. The story typically circulates of the native volunteer fireplace division struggling to lift funds for brand new gear. An actual property workplace, deeply embedded inside the neighborhood, organizes a charity public sale, leveraging its community of brokers and shoppers to generate important contributions. This act of assist is not simply philanthropy; it solidifies their place as a priceless member of the neighborhood, fostering belief and goodwill amongst residents. Conversely, the story is advised of an absentee landlord, shopping for up properties with little regard for the present neighborhood dynamic. The neighborhood, feeling disregarded, actively resists the owner’s makes an attempt to develop their holdings, making a hostile setting that finally diminishes the worth of all properties concerned. This state of affairs underscores the important significance of understanding and respecting local people values.

Efficient neighborhood integration manifests in quite a few types. Brokers actively taking part in native occasions, sponsoring youth sports activities groups, or serving on neighborhood boards reveal a real dedication to the world. They acquire firsthand data of native considerations, construct relationships with residents, and develop a deeper understanding of the neighborhood’s distinctive character. This information proves invaluable when helping shoppers, permitting them to match patrons with properties that align with their existence and values. Think about the younger household, relocating from a distant state, looking for a neighborhood with a robust sense of belonging. An agent deeply concerned within the native faculty system may present invaluable insights into the standard of schooling, extracurricular actions, and father or mother involvement, finally influencing the household’s determination. This connection to the neighborhood is a differentiator, setting the company aside from rivals who view the Poconos merely as a marketplace for revenue.

In the end, the success of “berkshire hathaway homeservices pocono actual property” hinges on its skill to domesticate and preserve real neighborhood integration. It is about recognizing that actual property is not only about buildings; it is about individuals, relationships, and shared values. By actively participating with the neighborhood, demonstrating a real dedication to its well-being, and fostering belief amongst residents, the company can solidify its place as a valued accomplice, making certain long-term success and sustainability within the dynamic Pocono market. This requires a long-term perspective, prioritizing neighborhood over short-term good points, and recognizing that the company’s status is inextricably linked to the well-being of the neighborhood it serves.

7. Model Popularity

In the actual property market, notably inside a area as various and aggressive because the Poconos, model status serves as an anchor, a beacon of belief in a sea of selections. For “berkshire hathaway homeservices pocono actual property,” the model represents greater than only a emblem; it embodies a legacy of integrity, professionalism, and dedication to shopper satisfaction, a basis upon which numerous transactions are constructed.

  • Belief and Credibility

    Think about a pair, unfamiliar with the Pocono area, embarking on a quest to seek out their dream trip house. They’re bombarded with choices, every promising the right mix of tranquility and recreation. Amidst the confusion, the Berkshire Hathaway HomeServices title presents a way of assurance, a promise that their pursuits might be protected, and their transaction dealt with with utmost professionalism. The model’s established credibility turns into a key differentiator, guiding them towards a trusted accomplice in an unfamiliar panorama. This belief will not be simply earned; it is cultivated by years of constant efficiency and moral conduct.

  • Market Recognition

    Contemplate the seasoned investor, looking for a primary business property within the Poconos. They function on a decent schedule, valuing effectivity and experience above all else. The Berkshire Hathaway HomeServices title indicators a sure degree of competence and market data, attracting their consideration and streamlining the choice course of. The model’s widespread recognition saves them priceless time and sources, permitting them to deal with the specifics of the funding quite than vetting the credibility of the company itself. The model’s advertising and presence amplify its message, reaching potential shoppers who would possibly in any other case be unaware of the company’s companies.

  • High quality Assurance

    The story unfolds of the first-time homebuyer, nervous about navigating the complexities of an actual property transaction. They search an company that not solely gives skilled steerage but additionally adheres to the best moral requirements. The Berkshire Hathaway HomeServices affiliation implies a sure degree of high quality assurance, a dedication to greatest practices and adherence to a strict code of conduct. This gives peace of thoughts, figuring out that their pursuits are protected, and their transaction might be dealt with with transparency and integrity. The model’s status acts as a safeguard, defending shoppers from potential pitfalls and making certain a easy, profitable expertise.

  • Aggressive Benefit

    In a crowded market, the place quite a few actual property businesses vie for consideration, model status gives a big aggressive benefit. The Berkshire Hathaway HomeServices title attracts high expertise, enhances advertising efforts, and instills confidence in each patrons and sellers. It permits the native Pocono workplaces to face out from the competitors, commanding premium listings and attracting a wider pool of certified shoppers. The model acts as a magnet, drawing in those that search not only a transaction, however a partnership constructed on belief, experience, and a dedication to excellence.

These components, belief, recognition, high quality, and aggressive edge, weave collectively to kind the tapestry of brand name status, a tapestry that considerably influences the success of “berkshire hathaway homeservices pocono actual property.” It is a priceless asset, rigorously cultivated and fiercely protected, an emblem of the company’s dedication to serving the Pocono neighborhood with integrity, professionalism, and a unwavering dedication to shopper satisfaction. In the end, the model status speaks for the company earlier than they even communicate for themselves, establishing a basis of belief and expectation that guides each interplay and shapes each end result.

Incessantly Requested Questions on Berkshire Hathaway HomeServices Pocono Actual Property

Navigating the Pocono actual property panorama can current varied uncertainties. To deal with widespread inquiries and potential misconceptions, the next questions and solutions provide readability relating to engagements with this particular community of actual property professionals.

Query 1: Is affiliation with a nationwide model essentially a bonus when shopping for or promoting property within the Poconos?

The idea that nationwide branding routinely interprets to superior service warrants cautious consideration. A well known title can provide sure assurances, but the true worth lies within the native experience and dedication of the person brokers. One would possibly recall the occasion of a household relocating from out-of-state, drawn by the familiarity of the model, solely to seek out that the agent lacked a nuanced understanding of the precise micro-markets inside the Poconos. In the end, the presence of a revered model can present consolation, however due diligence in evaluating the agent’s native data stays paramount.

Query 2: Does using an actual property company affiliated with a big community assure a faster sale or a greater worth for a property?

Whereas a broad community can doubtlessly expose an inventory to a wider pool of patrons, assured outcomes are seldom, if ever, assured. Market situations, property traits, and pricing methods all play essential roles in figuring out the ultimate sale worth and timeline. A seasoned vendor as soon as recounted how their property, initially listed with a big company, languished available on the market for months. A change in technique, coupled with a extra focused advertising method, finally led to a profitable sale. The lesson stays that whereas a big community might be useful, it is not an alternative to strategic planning and proactive execution.

Query 3: Are all actual property brokers inside the Berkshire Hathaway HomeServices Pocono community equally certified to deal with complicated or specialised transactions?

The idea of uniform competence throughout all brokers inside a community proves ill-advised. Particular person brokers possess various ranges of expertise, experience, and specializations. A possible purchaser looking for a lakefront property, for instance, can be sensible to hunt an agent with a confirmed observe report in dealing with such transactions. A potential vendor of economic actual property would possibly profit from an agent expert in funding evaluation. Relying solely on the model title with out assessing particular person agent {qualifications} can result in suboptimal outcomes.

Query 4: Does Berkshire Hathaway HomeServices dictate the fee charges charged by its affiliated Pocono workplaces?

Fee constructions are usually decided on the native degree, typically topic to negotiation between the agent and the shopper. The nationwide model affiliation doesn’t essentially dictate a standardized fee charge. Anecdotes abound of shoppers efficiently negotiating fee charges based mostly on the scope of companies supplied and the prevailing market situations. Prudent customers ought to at all times interact in open and clear discussions relating to charges and compensation.

Query 5: Does the scale and scope of a nationwide actual property community essentially translate to superior customer support within the Poconos?

Whereas a big community can present entry to varied sources and applied sciences, the standard of customer support finally hinges on the person agent’s dedication and responsiveness. A sprawling community would not routinely assure personalised consideration or proactive communication. Contemplate the account of a annoyed purchaser who struggled to obtain well timed updates or clear solutions from their agent, regardless of the agent’s affiliation with a well known model. Prioritizing clear communication, accessibility, and a real dedication to shopper wants are important features of high quality service, no matter community measurement.

Query 6: Are properties listed with Berkshire Hathaway HomeServices Pocono workplaces inherently extra priceless or fascinating than comparable properties listed with impartial businesses?

The perceived worth or desirability of a property is decided by varied elements, together with location, situation, facilities, and market demand, not solely by the itemizing company. The nationwide model affiliation can definitely improve advertising efforts and broaden publicity, however it doesn’t magically remodel a lackluster property right into a prized asset. Prudent patrons ought to at all times conduct thorough inspections and impartial value determinations to evaluate the true worth of a property, no matter the itemizing company.

The previous questions spotlight important concerns for these participating with actual property businesses within the Pocono area. Whereas a nationwide model affiliation can provide sure benefits, cautious analysis of particular person agent {qualifications} and a discerning method to market dynamics stay important for attaining profitable actual property outcomes.

The subsequent part will transition into exploring the potential advantages and challenges of proudly owning property within the Poconos, contemplating elements similar to seasonal differences and long-term upkeep concerns.

Pocono Property Pointers

The next observations stem from years spent navigating the Pocono actual property panorama. These are usually not mere platitudes however quite reflections distilled from numerous shopper interactions, profitable transactions, and the occasional hard-won lesson.

Tip 1: Embrace the Seasons, Perceive the Market. A story exists of a household captivated by a snow-dusted cabin picture in January, solely to find, in July, that the idyllic stream was a mosquito-infested swamp. The Poconos remodel dramatically with every season. A property seemingly good in a single interval might reveal its drawbacks in one other. Conduct thorough inspections at varied instances of the 12 months to achieve a whole image of the property’s true character and its suitability to particular person wants. Acknowledge that purchasing within the low season can unlock alternatives, whereas promoting throughout peak instances calls for a strategic method.

Tip 2: Scrutinize the HOA: Extra Than Simply Charges. A frequent lament entails sudden restrictions imposed by householders’ associations. The story is advised of a retiree, desperate to personalize their new house, solely to find that the HOA prohibited sure exterior modifications. Delve past the month-to-month charges. Perceive the foundations relating to leases, landscaping, parking, and potential assessments. A seemingly minor regulation can considerably influence enjoyment and property worth. Contemplate HOA paperwork as authorized contracts; search authorized counsel if ambiguities come up.

Tip 3: Issue within the Second-Residence Equation. The romantic imaginative and prescient of a weekend getaway typically clashes with the realities of second-home possession. Bills lengthen past mortgage funds. Upkeep, insurance coverage, utilities, and property administration all contribute to the general value. Estimate these bills realistically. Moreover, ponder utilization patterns. A property sitting vacant for prolonged intervals incurs prices with out producing advantages. Discover rental alternatives, however rigorously weigh the implications for private enjoyment and property put on and tear.

Tip 4: Location, Location, Nuance. The adage holds true, but inside the Poconos, proximity to facilities and points of interest is merely one aspect. A property bordering a state recreation land presents privateness and tranquility, however it might additionally current challenges associated to wildlife administration and accessibility. A lakefront property instructions a premium, however it additionally requires diligence relating to waterfront laws and potential erosion points. Perceive the micro-market dynamics inside every location. Interact with native residents and companies to achieve insights past the floor.

Tip 5: Faucet Native Experience, Past the Model. The model gives a basis, however the true worth resides within the native agent’s nuanced understanding of the Poconos. Search an agent deeply embedded inside the neighborhood, somebody aware of zoning laws, faculty districts, and neighborhood dynamics. An agent who understands the nuances of every lake, the subtleties of every neighborhood, and the hidden alternatives inside the area gives invaluable steerage. Don’t mistake model recognition for native market experience.

Tip 6: Put together for Properly and Septic Realities. Rural properties typically depend on non-public properly and septic programs, which require particular upkeep and understanding. The story exists of a brand new home-owner dealing with sudden bills because of a failing septic system, a scenario that might have been prevented with an intensive inspection. Schedule complete inspections of each properly and septic programs. Perceive the capability and limitations of every. Consider potential upkeep prices when budgeting for property possession.

These insights, gleaned from numerous experiences, underscore the significance of knowledgeable decision-making inside the Pocono actual property market. They symbolize the sensible data handed down by years of service, a dedication to guiding shoppers towards sound investments and lasting enjoyment.

The next part will delve into the lasting features of proudly owning a property within the Poconos by specializing in the upkeep and care of your home.

The Enduring Worth of Residence within the Poconos

The exploration of actual property within the Pocono Mountains, notably by the lens of a community similar to Berkshire Hathaway HomeServices, reveals a posh tapestry of brand name recognition, native experience, and particular person shopper wants. The worth of property on this area extends past mere monetary funding; it encompasses life-style aspirations, neighborhood integration, and the enduring pursuit of a spot to name house. From navigating the seasonal nuances of the market to understanding the intricacies of home-owner associations, the previous observations underscore the significance of knowledgeable decision-making and diligent preparation.

The story of the Poconos continues to unfold, written within the aspirations of households, the goals of retirees, and the entrepreneurial spirit of those that search to construct a future amidst the pure great thing about the area. Because the market evolves and new alternatives emerge, the enduring worth of a house within the Poconos stays, a testomony to the timeless human want for a spot of belonging. The subsequent chapter awaits, inviting people to hunt steerage, embrace the challenges, and finally, uncover their very own enduring connection to this outstanding nook of the world. Could the narrative that unfolds be one in every of cautious planning, diligent analysis, and the unwavering pursuit of 1’s dream property.

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