Throughout the first decade of the twenty first century, The Walt Disney Firm prolonged its model into the tutorial software program market by means of licensing agreements. This technique concerned granting permission to third-party builders to create and distribute interactive software program that includes Disney characters and themes with the precise intent of educating numerous educational topics, akin to math, studying, and problem-solving. An instance could be a collection of laptop video games that includes Mickey Mouse educating fundamental arithmetic ideas.
This strategy allowed Disney to capitalize on its widespread recognition amongst youngsters whereas concurrently selling academic content material. The provision of recognizable characters and interesting narratives helped to make studying extra interesting to younger audiences. Moreover, this era noticed a major rise in residence laptop possession, making these video games readily accessible to many households looking for supplemental academic sources. The utilization of the Disney model added a layer of belief and familiarity, influencing buy selections.
