The inquiry facilities on whether or not a big house enchancment retailer adjusts its costs to align with these provided by a serious on-line market. Particularly, it investigates if a buyer can current a lower cost discovered on Amazon.com for a product additionally offered at The Dwelling Depot and obtain the identical worth on the brick-and-mortar retailer or on-line platform of The Dwelling Depot. This follow, referred to as worth matching, goals to offer clients with aggressive pricing no matter the place they select to buy.
Worth matching, when provided, advantages shoppers by eliminating the necessity to store round extensively for the most effective offers. It additionally permits retailers to retain clients who may in any other case be tempted to buy from opponents providing decrease costs. Traditionally, worth matching insurance policies have advanced as a response to elevated competitors from on-line retailers and a need to keep up market share. Its existence permits shoppers the opportunity of instant gratification versus the delayed gratification of ready for a web based cargo, doubtlessly incentivizing a brick and mortar buy on the matching worth.