Promotional private hygiene merchandise, usually antiperspirants or deodorants, are sometimes distributed to shoppers without charge by postal companies. These complimentary gadgets permit people to expertise a product earlier than committing to a purchase order. A producer would possibly provide a small model of their new scented deodorant for patrons to judge its effectiveness and perfume.
This type of advertising and marketing supplies a number of benefits. For the buyer, it represents a possibility to check merchandise with out monetary threat. For the model, it may result in elevated product consciousness, encourage trial, and finally drive gross sales by changing pattern recipients into common clients. Traditionally, this methodology has been used to introduce new merchandise and achieve market share, particularly in aggressive client items industries.