The phrase refers back to the motion of buying musical recordings by the artist(s) Vivian and/or Mimi within the MP3 digital audio format, sometimes from a web based supply. An instance can be a consumer trying to find a selected observe by both artist to save lots of and take heed to on a private machine.
The apply displays the widespread consumption of digital music by means of readily accessible on-line platforms. Its prevalence speaks to the benefit of distribution and entry that digital codecs present, contrasting with older strategies of buying music akin to buying bodily media. Moreover, the recognition of this motion demonstrates a direct connection between artists and their viewers through the web.
