Applebee’s presents a promotional beverage program that includes discounted alcoholic drinks for a restricted time every month. This limited-time supply usually entails a particular cocktail or combined drink bought at a decreased value, usually $5, at taking part areas. The value level and drink choice are topic to alter and fluctuate by market.
This technique enhances buyer site visitors and boosts alcohol gross sales. By providing an interesting, budget-friendly choice, the restaurant chain attracts patrons who could not in any other case have visited throughout that interval. It additionally presents a possibility to showcase new or seasonal drinks, producing curiosity and influencing buying selections. Beforehand, comparable promotions have confirmed profitable in driving income and making a buzz across the model.