The topic in query refers to a particular promotional online game distributed by the Burger King fast-food chain. These video games, sometimes supplied as premiums with meal purchases, usually characteristic racing as a central gameplay mechanic, involving characters and themes related to the Burger King model.
The importance of those promotional titles lies of their capability to generate model consciousness and buyer engagement. Providing a tangible product tied to a purchase order can enhance gross sales and buyer loyalty. Traditionally, such promotional tie-ins represented a strategic advertising and marketing effort to tell apart the fast-food chain from its rivals and appeal to a youthful demographic accustomed to online game tradition.