Restricted-edition Scotch whisky bottlings celebrating the Lunar New Yr have turn out to be more and more in style. These releases typically characteristic intricate designs and packaging that mirror the zodiac animal of the 12 months. Such releases are focused in direction of collectors and people looking for particular presents throughout the Lunar New Yr festivities.
The observe of releasing limited-edition Lunar New Yr bottles combines the custom of Scotch whisky with the cultural significance of the Chinese language zodiac. This permits manufacturers to attach with a big client base, notably in Asia, and to supply a product that resonates with cultural values of prosperity and luck. The bottles are sometimes extremely wanted on account of their collectibility and restricted availability.